Aurora Spine Appoints Western US Regional Sales VP

Carlsbad, Calif.-based Aurora Spine Corporation has named Joe Bocchino as regional vice president of sales for the Western United States. He will be responsible for Aurora’s Western United States sales efforts. Under Bocchino’s leadership, the Aurora sales team expects to strengthen its presence in the U.S. West Coast market.

Prior to joining Aurora Spine, Bocchino was vice president of sales – Western U.S. for Baxano Surgical where he was responsible for stabilizing product sales, relationships and merging the direct and distribution sales teams from Baxano and Trans1 following the acquisition of Baxano in March 2013.

“Joe Bocchino’s experience as a medical sales executive, with a proven track record to create and lead successful and dynamic sales teams, will be a tremendous asset to Aurora Spine,” said Trent J. Northcutt, president and CEO of Aurora Spine. “We believe his background and extensive knowledge of the spine industry will allow him to seamlessly integrate into this new role. Joe will focus on strengthening our Western sales and distribution network as we continue to make rapid progress on the creation of a hybrid sales force consisting of direct sales employees and independent distributors. I am confident that Joe will lead our sales team to maximum performance in 2014 and beyond.”

Aurora Spine is an early stage company focused on minimally invasive, regenerative spinal implant technologies.